We are a pioneer in the Japan topwater fishing society,
and our specialty store has been operating for over 30 years.
Having been at the forefront of topwater fishing for many years,
our shop launched its original brand,
"B.P. Bait", to put into shape the passion and feedback
we receive from many our angler customers.
Rather than just simply selling products,
we developed a brand to distribute specialty lures
and tackle that reflect the needs of anglers in the actual field,
and to spread the fun of topwater fishing to as many people as possible.
Packed with extensive experience and the passion of our anglers,
B.P. Bait lures are loved by a wide range of topwater fishing enthusiasts,
from experts to beginners.

Owner and founder,
Tomohiro Matsui