For 30 years since our foundation,
Frog Products has stayed true to the "virtue of top water fishing,"
creating classic tackle that combines the skills
of Japanese artisans with a sense of playfulness.
Sometimes nostalgic, and sometimes adventurous
in our coloring and shapes, every lure
we create undergoes extensive testing in actual fishing conditions
to make sure they are “Ready-To-Fish”.
Characters that can only be made from small production batches
with unparallel presence, and guided by our philosophy
of producing fishing tackle “never seen in the world",
we endeavor to pursuit manufacturing that delivers value that goes
far beyond just tools.

Founder and creator,
Kenta Arai